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happiness at home!

In this section of the website "Pure style of London" you will find interesting articles about home fragrance, reed diffuser and candle and handy tips from the fragrance experts which are regularly featuring in the top brand home and expert magazines.

  • 6 Secrets to Making Your Place Smell Amazing All the Time

    Here's how to have the best-smelling houses ever.

    By Jessica Matlin

    6 Secrets to Making Your Place Smell Amazing All the Time

    Jessica Matlin

    I think my obsession with a well-scented home started in childhood. It isn't pleasant, but we can all remember the first time we went to a friend's house, and it smelled sort of, well, funkadelic. I was petrified of being that friend. As a reaction, I was determined to live in a place where people walk in, inhale extra deeply, and feel totally pampered. It usually happens in nice hotels or really rich people's houses. (Fresh flowers and daily housekeeping will do that.) Over the years, from my dorm room to my current New York apartment, I've found several cheats to create that fancy atmosphere. Today, I can safely say I have one of the Best Smelling Apartments this side of Seventh Avenue. When people come over, they comment before they take their jackets off, wanting to know what I'm burning or what I sprayed. It's not an accident: I have a very specific home scent strategy, and I'm sharing it with you here.

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  • Top tips for getting the best from your home fragrance

    Make your pricey scented candle or reed diffuser last longer!

    By Victoria Davies, scents buyer at John Lewis (article in House Beautifully)

    1. Don't save scented candles for special occasions because over time the fragrance becomes weaker. When storing them, find somewhere that's an even temperature – not too hot or cold. 

    2 To maximise your candle's burn time, allow it to become molten across the entire surface before extinguishing the flame. This prevents 'tunnelling', which is a hollow in the surface of the candle that causes uneven burning.

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  • How to Make Your House Smell Good Instantly

    Here are eight easy ways to make sure your home is as fresh as can be.

    By Rebecca Deczynski, Dee Murphy, DelaCruz.

    How to Make Your House Smell Good Instantly Here are eight easy ways to make sure your home is as fresh as can be.

    Rebecca Deczynski, Dee Murphy, DelaCruz.

    There's something about a special home scent. You're not always totally aware it's there, but when you walk into a room that has a certain smell, you're immediately hit with a memory of a time or place. (Remember how distinctive your grandma's house used to smell?).

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  • Personalized Home Fragrances – Delivered to your Door!

    PureStyle of London

    By Fish Media Group Ltd

    Personalized Home Fragrances – Delivered to your Door!

    Founded in London, PureStyle of London sells locally sourced, hand poured Reed Diffusers and Scented Candles. They launched in 2018 and have gone on to sell many of their premium products into the UK and beyond. We caught up with founders Martin and Diana to find out more about the brand and the plans for the future.

    Why the new subscription service ‘Home Fragrance Club’?

    Pure Style of London has launched the first ever ‘Home Fragrance Club’, offering consumers a new and convenient approach to have personalized home fragrance products delivered all year round. The idea behind Pure Style of London is to combine the fast-changing online shopper dynamics, the convenience of subscription with regular delivery and the growing and exciting home fragrance category to consumers in the UK and abroad.

    How did you come up with this idea for your new venture?

    We have purchased and used reed diffusers and scented candles for the last 20 years but found we always had to compromise on the appearance of the vessel, reeds and fragrances and often forgot to replenish. The 'Home Fragrance Club' has been created to simplify the regular purchase of home fragrances. We have combined our consumer product experience with extensive research within the category and started our own company to develop a new and exciting venture for the consumer to enhance the ambience of their home.

    What’s the uniqueness of PureStyle of London for the consumer?

    PureStyle of London's introduction of its subscription-based model the 'Home Fragrance Club' - offering a unique new approach for consumers to personalize their home fragrance product with a choice of different scents, sizes, colours, candles and bottles. This mix & match system is unique within the category and appeals to consumers who like to style their homes with great decoration and a premium fragrance. Only high quality, handcrafted, and locally sourced products have been selected to provide natural and beautiful long lasting fragrances, ensuring PureStyle of London products sit alongside the premium brands in the industry.

    How does the subscription model work for the online shopper?

    The simplicity and convenience of the 'Home Fragrance Club' enable the consumer to select and purchase their favourite products from the comfort of their home on, delivered to their chosen address with automatic replenishment on regular intervals. Fully flexible means that the consumer can change their fragrance or reeds and can pause or cancel at any time. PureStyle of London have also created beautiful Gift Sets, available on the website to give to family and friends (or yourself) as a one-time purchase.

    What do you hope to accomplish in the end?

    We hope that we can bring just a bit more ‘Happiness at Home’ with our beautiful products and some peace of mind and convenience to the consumer. Additionally, we donate 1% of our profit to good causes and ensure that the business operates on a neutral carbon footprint base to support the environment. Please visit our website and subscribe to the newsletter to be among the first to be informed on home fragrance news, tips and exciting offers.

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